Macro Network mesh. Hero backgrounds, section dividers, background washes & large decorative fields. Conveys community & connection — the LinkedIn DNA.
Micro Chevron. UI accents only — button icons, list bullets, inline link arrows, section dividers, end-of-line markers. Never as a repeating background.
A Macro · Background

Network mesh

A plexus of points & lines for hero stages and decorative fields. Always behind content, never compete with it — keep opacity ≤ 70% and fade toward copy.
B2B LEAD GENERATION · LINKEDIN Outbound that earns replies.
Hero stage network-dark.svg · cover · 70% opacity
Section divider network-light.svg · cropped band
REPLY RATE
12.4%
Last 30 days
Background wash right-anchored, fades into content
B Micro · UI Accent

Chevron

Direction & momentum. Use as a small glyph at component scale — interaction cues, structure markers. Inherits the surrounding text color or the brand blue for primary actions.
Book a call
Button icon end-of-label, 8–10px
  • ICP discovery workshop
  • 500-account starter list
  • Weekly list refresh
List bullet replaces • disc, in brand blue
PHASE 01
PHASE 02
PHASE 03
Section divider step indicator, hairline rule

Read the full Datadog case study  See how

Inline link arrow end of link, baseline-aligned